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Mobile App + Web App
Mobile App Web App Healthcare AI Subscriptions AI Coach Tracking RevenueCat

Vivian Lab

Personalized Menopause Support Platform

A holistic wellness app helping women navigate perimenopause and menopause with AI-powered guidance, symptom tracking, and doctor-designed programs.

Platform Type

Mobile App + Web App

Scope

Product design and app development

https://vivianlab.com

Vivian Lab case study hero

Visual Showcase

Platform in Detail

Every screen designed for clarity, trust, and conversion.

8 screens

https://vivianlab.com

Vivian Lab home dashboard with personalized daily checklist
Core UX

Home Dashboard

A calm daily entry point with personalized greeting, progress cues, and one-tap checklist.

https://vivianlab.com

Vivian Lab AI coach mobile chat experience
AI Support

AI Coach

Empathetic conversational support for menopause questions, designed to feel personal rather than clinical.

https://vivianlab.com

Vivian Lab symptom tracking mobile screen
Tracking

Symptom Tracking

Calendar-based logging for mood, energy, hot flashes, sleep, and other recurring symptoms.

https://vivianlab.com

Vivian Lab analytics dashboard showing symptom and pattern trends
Insights

Analytics & Pattern Detection

Heatmaps and trend charts make hormonal patterns easier to understand over time.

https://vivianlab.com

Vivian Lab content library with menopause health articles
Content

Content Library

Expert articles and videos organized by symptom category, wellness topic, and user need.

https://vivianlab.com

Vivian Lab learning module screen
Learning

Learning Modules

Structured micro-courses for hormonal health, nutrition, stress, sleep, and lifestyle support.

https://vivianlab.com

Vivian Lab wellness programs mobile screen
Programs

Wellness Programs

Multi-week programs tailored to hormone stage, goals, and tracked symptoms.

https://vivianlab.com

Vivian Lab daily support screen with checklist and wellness actions
Daily Ritual

Daily Checklist

Lightweight habit prompts and science-backed micro-actions for daily consistency.

Personalized AI Coach

Symptom Tracking

Analytics & Pattern Detection

Structured Learning Modules

Articles & Video Library

Personalized Wellness Programs

What We Designed & Built

Platform Features

01

Personalized AI Coach

A doctor-informed AI that answers menopause questions in real time, adapting responses to each user's symptom history and stage.

02

Symptom Tracking

Log mood, energy, hot flashes, sleep, and more. Visual feedback makes it easy to see patterns across days and weeks.

03

Analytics & Pattern Detection

Smart heatmaps and trend charts surface hormonal patterns, helping users understand what's driving their symptoms.

04

Structured Learning Modules

Doctor-designed lesson sequences on hormonal health, nutrition, stress, and lifestyle, structured like micro-courses.

05

Articles & Video Library

A curated content hub with expert articles and short videos organized by symptom category and wellness topic.

06

Personalized Wellness Programs

Multi-week programs tailored to each user's hormone stage, goals, and tracked symptoms.

07

Daily Checklist

Lightweight habit tracking with science-backed daily micro-actions recommended based on the user's data.

08

Modern Mobile UX

Warm, feminine, and medically credible design system with rounded cards, calm color, and accessible typography.

User Experience

Platform User Journey

Step 1

Discover Platform

Lands on the product and understands the core promise.

Step 2

Search or Navigate

Uses navigation, filters, or search to reach the right area.

Step 3

Compare Options

Reviews structured cards, details, states, or records.

Step 4

View Details

Opens a focused page with the context needed to decide.

Step 5

Take Action

Starts a workflow, request, checkout, or conversion step.

Step 6

Confirm

Reviews the summary and completes the primary action.

Step 7

Manage Account

Uses dashboard tools, settings, messages, or history.

Step 8

Return

Comes back through saved state, alerts, or repeat workflows.

https://vivianlab.com

Vivian Lab AI coach and symptom intelligence overview screens

Core Experience

AI Coach & Symptom Intelligence

What We Did

We designed a conversational AI experience that adapts to each user's symptom history, providing personalized guidance that feels empathetic rather than clinical. Symptom logging was made frictionless with simple entry points and smart defaults based on recent history.

User Impact

Users gained earlier understanding of their hormonal patterns, reducing anxiety and enabling more productive conversations with healthcare providers.

https://vivianlab.com

Vivian Lab learning modules and content library screen

Education Platform

Learning Modules & Content Library

What We Did

We structured doctor-designed content into digestible micro-courses and paired them with a rich library of expert articles and short videos. Navigation was designed to reduce overwhelm, showing content matched to the user's stage and logged symptoms.

User Impact

Reduced confusion around menopause symptoms by providing science-backed, contextual education at the exact moment users needed it.

https://vivianlab.com

Vivian Lab wellness programs and daily habit tracking screen

Wellness Rituals

Daily Programs & Habit Tracking

What We Did

We designed a multi-week program system with clear progress indicators and a frictionless daily checklist. Micro-copy was carefully crafted to feel motivating rather than prescriptive.

User Impact

Improved daily symptom tracking consistency and built a habit loop that keeps users engaged with their wellness routine over weeks, not just days.

Impact

What Changed After Launch

Earlier Hormonal Awareness

Users identify and understand their hormonal changes weeks earlier than without structured tracking.

Reduced Symptom Confusion

Doctor-designed content cuts through misinformation and helps women make sense of complex symptoms.

Daily Tracking Consistency

Frictionless logging and daily checklists build consistent habits that improve long-term health data quality.

Personalized AI Guidance

Adaptive AI responses mean every user gets answers relevant to their stage, not generic menopause advice.

All-in-One Wellness Platform

Tracking, learning, coaching, and programs in one place eliminates the need for multiple apps or resources.

Science-Backed Trust

Doctor-designed content and credibility cues build user confidence in the platform's recommendations.

Design System

Brand & Visual Language

Color Palette

Blush Pink

#F2C4BE

Peach

#F0A898

Terracotta

#C96A4E

Champagne

#F9EDE8

Cream

#FAFAF8

Soft Sage

#A8B9A3

Deep Plum

#5A2333

Warm Brown

#8B5E52

Typography

Display

DM Sans, 32-40px, Weight 600

Heading

DM Sans, 20-24px, Weight 600

Body

DM Sans, 16px, Weight 400

Caption

DM Sans, 12px, Weight 500, Muted

Design Principles

  • Rounded cards and soft corner radius system
  • Bold, warm typography with feminine warmth
  • Medical credibility through structured layout
  • Calm color progression from blush to deep plum
  • Accessible contrast across all screens

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